Internet Marketing Articles by Web Profits

How Big Should An Internet Marketing Budget Be?

If you were expecting a strict sum of money in answer to that question, you will be disappointed. But we will try and work out whether there are any guidelines that you can stick to here, as we attempt to answer that difficult question.

It’s pretty obvious that no two companies or businesses will have the same internet marketing budget. For one thing every one of them will have a different level of income, so while one may be able to afford thousands of dollars a month, the other might only be able to allocate a few hundred – perhaps even less.

But it isn’t just the size of the business that matters. You also need to think about your end goal. What kinds of web marketing do you want to do? Are you thinking about a few ads here and there to promote your business in general? Are you thinking about launching a brand new product and spreading the word as far and wide as you can? Or have you never been online before and you want to dip your toe in the water with a basic website and some search engine marketing to go with it?

More

Get the latest articles from Web Profits Global. Subscribe to our RSS feed.

Don’t Limit Yourself When You Are Considering Online Opportunities

Selling on auction sites, selling eBooks, making money via Google Adwords… all these and more are very popular ways of making money online. But should you automatically go for the same old methods that everyone else is trying?

This is a thorny issue. Many more people arrive online every single day, looking for a way to earn extra money or start a whole new career. But whatever your end goal might be, it’s vital not to limit yourself right from the start. Internet marketing offers a multitude of opportunities to consider. You certainly shouldn’t just go for the first thing you come across.

The one thing that happens a lot online is that someone new will read about a successful marketer and decide they can make lots of money in the same way. But instead of doing their research and finding out all they can about how they did it, they focus on that end result. They focus on the money and the success. But of course, you cannot expect to get there without the knowledge required.

More

Are Banners On Their Way Out?

We’ve all seen them. In its various different sizes the humble banner has cut a swathe across the internet for many years, advertising anything and everything you can think of.

But has the banner had its day? Do we ever really look at them in the same way that we did when they were new and exciting? It’s very much an individual point of course. Some people look at them all the time, while others no doubt gloss over them and cease to notice them at all.

If you take a look at the vast amount of web marketing efforts going on today, you will notice that a fair amount of it is banner advertising. So clearly it’s not a case of banners being used less than they have been in the past. Some websites might choose to offer other types of advertising than the banner, but surely that is a personal choice made by the webmaster rather than anything else. Some people certainly have a preference for different types of advertising, and that may be determined by the amount of space they have to promote on their website or blog more than anything else.

More

Can A Business Survive Without Broadband?

When it comes to getting online, you have two choices. You can either go for dial-up, which uses a phone line to get online and therefore ties up that phone line whenever you are on the internet, or you can opt for broadband, which is permanently on, permanently available, and often one hundred times faster than dial-up.

This simple but very distinct difference between the two options almost answers the question posed in the title without any further thought at all. If you are serious about running a proper business – even if that business is based at home – then you really must have broadband to get the best from your business. If you don’t have it you will soon become frustrated at the limitations that dial-up gives you.

More

Are Offline Business Directories Still Worth Advertising In?

Business directories can be a worthwhile place to promote any business, because a lot of people still rely on them to find a local business which appeals to their needs. But are offline directories still worth the effort it takes to get your details included in them?

There is no doubt that website promotion in any form is a good thing, since it will always bring businesses into contact with people who may not have been previously aware of them. But in these internet fuelled times many businesses that exist purely online and do not have an offline store at all don’t tend to think beyond the internet very often when it comes to finding new customers.

More

Will The Threat Of A Recession Damage Internet Businesses?

If you read the paper or visit internet news sites with any regularity you will know that the word ‘recession’ is appearing more and more in a number of different places. The impact of that word is sometimes reduced slightly by the addition of the word ‘possible’ in front of it, although at other times you’ll see the word ‘global’ instead.

While everything seems to emanate doom and gloom at the moment, what impact would a recession have on internet businesses? Moreover, are they already feeling the impact or are they more protected than the traditional bricks and mortar businesses?

More

Why Do Some People Succeed With Internet Marketing And Others Fail?

For every successful internet business online today, there must be thousands that fail before they even get started. But what determines who succeeds and who doesn’t? Is it the idea behind the business, the person running it, or is it down to something else?

Internet marketing is probably the one business that everyone wants a piece of. Despite the dotcom crash of a few years back there is still much to do and a lot of money to be made online, and there are plenty of ways to do it as well.

More

Is Web 2.0 All It’s Cracked Up To Be?

The real news story of the past few years has undoubtedly been the explosion of Web 2.0 websites. They may come in all shapes and sizes but underneath they all have the same characteristics – namely that they are sites which allow their members to help create them. The website creators provide the structure, the ideas and the tools, and the members provide much – if not all – of the content.

This is a far cry from many websites online today, and indeed it looks to be providing something of a window into how more and more websites will operate in the future. Some sites are undoubtedly solely focused on the idea of being a Web 2.0 site, but others have taken certain aspects of it to help develop the more static site they started with.

More

How Useful Are Internet Marketing Forums?

If you are relatively new to the world of making money online then you might have come across the existence of internet marketing forums. These are websites that allow people with the same interests to get together and – in this case – talk about the idea of making money online. How to do it, what programs to promote, how to promote them… the list is endless, and it gets longer with every site you visit.

But are they worth bothering with? Are they an indispensable tool to help you develop your online business, or is it simply a case of a lot of people getting together and swapping remarks (sometimes not very civil) with each other?

More

Will Traditional Publishers Eventually Meet Their Demise?

If you know anything at all about book publishing you’ll know that getting a mainstream book publisher to even look at you is virtually unheard of. If you want them to actually read your book that’s another matter entirely.

So it’s not surprising that so many people are looking towards self publishing as a viable way to get into print. And thanks to the internet – coupled with the wonderful existence of Print On Demand technology – you don’t even have to risk hundreds or even thousands of dollars of your own money any more either.

It’s becoming more common for first time authors not to consider approaching mainstream publishers at all. The wealth of opportunities available to them online now is such that they can join a website (for free), upload their book using the software and systems provided (also usually for free) and be selling electronic copies of their books just hours after they first signed up.

More