Internet Marketing Articles by Web Profits

NASDAQ’s Internet Index – Is It Worth Paying Attention To?

Back in November 2007, NASDAQ decided to create an index of the top one hundred companies that were involved in providing services and/or goods on the internet. But has it made enough of a splash – or are there still plenty of people who still haven’t even heard of it, one year on?

There is no questioning the fact that this was a good idea, at least in part. But like all good ideas it does have its drawbacks as well, not least of which is that the very nature of it means it really only applies in the US. Still, within that area it does have its place and perhaps we should expect a new index such as this one to take some time in establishing itself.

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Is E-Commerce Truly Recession Proof?

The current economic climate is very troubling for almost everyone. If you are working for someone else you will be concerned about your job security and about the likelihood of having no wage rises for the foreseeable future. And if you are working for yourself you will no doubt be spending more time than ever trying to figure out how to cut costs wherever you can and attract more customers to keep your business healthy – even if that means reducing prices to a certain degree.

We’ve often been told that internet marketing businesses are safer from such economic woes than standard brick-and-mortar ones. And there are certainly more and more cases of local businesses – and even well known names – shutting down because they are no longer able to trade profitably.

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Are Your Postage Charges Putting Off Customers?

How many times have you visited a website, seen something that you liked for a few dollars, popped it into your basket… and then discovered that the postage charge effectively doubles the price of the item you want?

This isn’t uncommon online and while postage charges often benefit those who are ordering multiple items from the same website they do tend to sting people who are only looking to buy one thing. That’s why it pays to keep an eye on what you are charging your own customers to buy items from you, because if you get the balance wrong you could end up sending people elsewhere to buy what they want.

Of course it isn’t always as simple as that. While your website marketing may benefit from promoting low postage costs you need to ensure that you won’t lose money by offering rock bottom postage prices. Some companies offer free carriage on everything you buy, but they are few and far between and they tend to be huge in nature – not a small business that is selling perhaps fifty or sixty items a week or less.

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