Internet Marketing Articles by Web Profits

Why Are So Many Websites Not Yet Mobile Friendly?

If you have a website the chances are pretty good that you will constantly be tweaking it and playing around with it to make sure it looks as good as it possibly can for everyone who visits it.

But have you thought about what people will see if they were to access your website using their mobile phone or other similar device?

If you haven’t thought along these lines yet, you are not alone. A lot of website owners haven’t looked into it yet – and many people don’t even realise that there is a difference between a site you view on the web and a site you view on your mobile phone.

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NASDAQ’s Internet Index – Is It Worth Paying Attention To?

Back in November 2007, NASDAQ decided to create an index of the top one hundred companies that were involved in providing services and/or goods on the internet. But has it made enough of a splash – or are there still plenty of people who still haven’t even heard of it, one year on?

There is no questioning the fact that this was a good idea, at least in part. But like all good ideas it does have its drawbacks as well, not least of which is that the very nature of it means it really only applies in the US. Still, within that area it does have its place and perhaps we should expect a new index such as this one to take some time in establishing itself.

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Is E-Commerce Truly Recession Proof?

The current economic climate is very troubling for almost everyone. If you are working for someone else you will be concerned about your job security and about the likelihood of having no wage rises for the foreseeable future. And if you are working for yourself you will no doubt be spending more time than ever trying to figure out how to cut costs wherever you can and attract more customers to keep your business healthy – even if that means reducing prices to a certain degree.

We’ve often been told that internet marketing businesses are safer from such economic woes than standard brick-and-mortar ones. And there are certainly more and more cases of local businesses – and even well known names – shutting down because they are no longer able to trade profitably.

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Do You Back Up Regularly?

Okay now be honest. Do you have copies of all your work – and do you update them regularly? What would happen now if you suddenly lost all your work, your computer crashed irretrievably or your laptop was stolen?

If you have a website or do most of your work on computer then you owe it to yourself to keep back ups of all the data you have. Even though your hosting provider may be completely secure and your website is in no danger at all of crashing or being lost, we all know that things do happen and if you don’t have back ups of anything then you run the risk of losing everything – and by that I mean your whole business.

And it’s not just a question of security either. It’s practical to keep a back up of everything because you never know when you may need it. Let’s suppose you have ten categories of goods on your website, and each category has twenty products in it. If you needed that information for web marketing to enable you to put your products on eBay as well as on your own site, it’s a lot easier to have a word document to work from that you can edit and tweak as you need to, than to copy the content from your website and use that. No matter what your website design is like, you’ll find this a tricky and frustrating option to go for – and all for saving some space on your hard drive.

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Can A Business Survive Without Broadband?

When it comes to getting online, you have two choices. You can either go for dial-up, which uses a phone line to get online and therefore ties up that phone line whenever you are on the internet, or you can opt for broadband, which is permanently on, permanently available, and often one hundred times faster than dial-up.

This simple but very distinct difference between the two options almost answers the question posed in the title without any further thought at all. If you are serious about running a proper business – even if that business is based at home – then you really must have broadband to get the best from your business. If you don’t have it you will soon become frustrated at the limitations that dial-up gives you.

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Are Your Postage Charges Putting Off Customers?

How many times have you visited a website, seen something that you liked for a few dollars, popped it into your basket… and then discovered that the postage charge effectively doubles the price of the item you want?

This isn’t uncommon online and while postage charges often benefit those who are ordering multiple items from the same website they do tend to sting people who are only looking to buy one thing. That’s why it pays to keep an eye on what you are charging your own customers to buy items from you, because if you get the balance wrong you could end up sending people elsewhere to buy what they want.

Of course it isn’t always as simple as that. While your website marketing may benefit from promoting low postage costs you need to ensure that you won’t lose money by offering rock bottom postage prices. Some companies offer free carriage on everything you buy, but they are few and far between and they tend to be huge in nature – not a small business that is selling perhaps fifty or sixty items a week or less.

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Are Offline Business Directories Still Worth Advertising In?

Business directories can be a worthwhile place to promote any business, because a lot of people still rely on them to find a local business which appeals to their needs. But are offline directories still worth the effort it takes to get your details included in them?

There is no doubt that website promotion in any form is a good thing, since it will always bring businesses into contact with people who may not have been previously aware of them. But in these internet fuelled times many businesses that exist purely online and do not have an offline store at all don’t tend to think beyond the internet very often when it comes to finding new customers.

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The Value Of Asking Your Customers To Fill In Surveys And Questionnaires

If you take a look around the internet you will notice that some websites have surveys or questionnaires for their visitors to fill in and submit to them. The other thing you will notice is these websites are far outweighed by the ones that don’t bother to do this.

That’s a shame, because when it comes to web marketing any ethical advantage you can get over your competition is a good one, and you can glean a lot of knowledge and information from a single, well designed survey.

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The Popularity Of Blogs As A Selling Tool

Blogging used to be seen as a social tool. It was a way of telling the world how you felt about things that mattered to you – and in a way that has never changed, even though many business owners have now cottoned on to the fact that blogging is a great way to attract new customers and visitors to their website.

The concept of blogging has clearly changed somewhat over the years, and while there are still people out there blogging about what matters to them, the format is now regularly bringing in fresh sales and new business to people who are players in the internet marketing field.

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The Importance Of Getting A Balance Between Traditional And Online Advertising

In these high tech days where it seems like virtually everyone has an internet connection, it’s easy to see why so many webmasters are constantly talking about the best ways to advertise their website online. There’s online classifieds, traffic exchanges, banners and buttons, and plenty more besides.

But in the furore over the importance of online marketing, it is sometimes easy to forget that we all used to advertise offline back in the good old days when the internet simply didn’t exist.

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